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If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money. ||| (4)

The fact that most people do not query search engines on single words such as “Books”, or “Fish”, works in your favor. Users are more likely to search for something more specific like “Cook Books”, or “Monk Fish”. The first step, then, in choosing the right keywords, is to make them specific. You can also be more specific in your keywords by narrowing down your geographic location. For example, if you're a dentist in Washington, you would be most interested in attracting web site visitors from the Washington area. Washington Internet traffic would also be more likely to visit you, rather than a dentist in another state. So you would be best off picking keywords like: Dentists WA Dentist in Washington WA dentists Washington Dentist You also have an excellent chance at ranking well on keywords that are closely related to the main subject of your site. For example, if your website subject is gourmet foods and culinary arts, you might try targeting related keywords such as “Vietnamese cinnamon” or “Cajun spices”. The point is, people looking for these items are probably interested in cooking as well. Furthermore, the competition for these keywords is much less intense than for “food”, or “Cooking”. You have a better chance of getting an excellent position using focused and targeted keywords such as these. There are other opportunities as well, such as taking advantage of misspellings. ||| (17)

As you probably know by now, merely being listed in a search index is not enough to bring new visitors to your website. Your website must rank at or near the top of the search results in order to collect all the traffic that search engines can produce. The first major step in positioning your site is choosing descriptive and focused meta-keywords. The importance of excellent keywords cannot be emphasized enough--you can read about keywords in the essay Keyword Importance. Once you have a list of candidates for your final meta-keywords, you can use AddWeb 4’s Page Builder Plus to quickly create a test Doorway Page for your website using the keywords of your choice. Once the doorway page has been built it is time to analyze the page using Page Advisor. ||| (10)

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Psend is a leader in free web hosting on the internet. They offer 10MB free space, Free Email, PHP and CGI support plus much more.

Telos Online Is a leader in Wireless internet connectivity for the Greater Denver Area. Telos also offers; Web Hosting, Web Submission, and PC/LAN Support for small businesses.

Psend Daughter is a forwarding domain for psend.com.

Mister Beans Web Works is a full service design company specializing in the creation of web pages for small businesses.

Mr. Beans is the hosting partner of misterbeans.com. They offer a hosting solution in between Psend.com and TelosOnline.com

Dexee, Inc. is a web deign firm specializing in the creation of ecommerce web sites.

Man-Card, INC. not much to say....title says it all.

Lone Wolf Trading Post is a web site dealing in the sale and trade of american indian artifacts and Taxidery mounts. They also offer antlers, bones, leather and other misc items.

Beautiful You is a traveling spa located in the Denver colorado area. they specialize in wedding's. Offering manicures, pedicures, and hair styles for the bride or the entire party at there location of choice!